The Essence of Personal Branding in the Social Media Era

The No Nonsense Guide to Personal Branding

The No Nonsense Guide to Personal Branding


Does personal branding really matter? This is it: whether you are a job seeker or entrepreneur, your personal brand and online presence has immense effect on you. A recent survey by Jobvite stated that more and more recruiters are turning to social media to aid them in their job recruitment, and that an individual’s online presence is one great determinant for securing a job.

“Candidates best watch what they put on their social profiles, as an overwhelming majority of recruiters form negative opinions from posts flaunting drugs, alcohol, and profanity—and 42% of recruiters have apparently reconsidered an applicant (either positively or negatively) based on what a social profile revealed.” ~ Jobvite

The shocking revelations, confirms lots of the point and concerns raised in the book. The simple guide helps readers, to use the Four D’s (4 D’s) and Four P’s (4 P’s) to build their personal brand. Let’s take a quick overview:


DiscoveryPersonal Discovery ~ Purpose.

Development – Working on your talents ~ Preparation.

DesignPlatform building, Career and work life ~ Positioning

DeploymentService and execution ~ Publicity, Promotion

The goal is to build a brand base on authenticity, value creation and service. Here again, according to the report, about 9 out of 10 search for people’s profiles online after they have applied for a job or about to meet in person either for business or the activities. It’s proves that personal branding and having an online presence is really important in this age, and that it can either work for or against you. From the report it stated that, “In fact, even something as simple as a photograph could influence decision-makers, with eight in 10 (79.6%) respondents of the belief that their online photo effects how they are perceived.” The crust of the matter is that these polls were not conducted anywhere than East and North Africa. It’s now time to take your personal brand seriously. Don’t be left out.

This is what an international Best seller had to say concerning the book:

“With the speed of changes in the world today, success has no geographical borders. In this engaging book, Bernard Kelvin Clive shares principles from his own success in Ghana that can inspire and guide readers anywhere in the world. With a gentle and humble spirit, he reminds us that building a name for ourselves is most easily done not by manipulating and pushing but simply by serving others. I highly recommend The No Nonsense Guide to Personal Branding for anyone who has a voice to be heard.” Dan Miller, author of New York Times bestselling 48 Days to the Work You Love.

Remember: It’s time to make your career and brand count. “#SocialMedia can get you the attention you want but not the trust you need. You got to build trust. #PersonalBranding” ~ If you are interested in learning how to position yourself properly online, a copy of the book “The No Nonsense Guide to personal Branding for Career Success”

Your brand matters.

Author: Bernard Kelvin Clive | Amazon Bestelling Author | #1 Self-Help Podcast Host in Ghana

Personal Branding Summit® to be held in Accra


Behind closed doors, your brand precedes your value. In recent years Personal Branding has become a major topic of discussion and attraction for entrepreneurs, businesses and job seekers.  Its benefits are gargantuan. In the quest to educate and empower more individuals and corporations in that area, BKC Consulting, a professional and personal development consulting company, primarily known for their training workshops such as ‘e-Publishing’ and ‘Social Media Branding’ is organizing the first ever annual flagship event “Personal Branding Summit®” in Accra, Ghana. To be held on August 10th, 2013, 10:30 AM at the Airport West Hotel, Accra.

The summit’s goal is to fully equip participants on the essence of personal branding in this era, for personal and professional development.

The event will enable participants to utilize available mediums such as social media networking, formal and informal interaction to grow their career aspirations. For graduate students, this will equip them in building a great personal brand for career search, using social media, blog, brand management and reputation.

In this ground-breaking event, participants will discover how to:

  • Reinvent themselves at any stage of their lives.
  • Make their brand go viral.
  • Build a positive self-esteem
  • Become their company’s brand ambassador
  • Discover the critical skills they need to succeed at work and social media skills for career success.
  • Become a subject matter expert and stand out at work
  • Valuable networking techniques that will help you be more productive
  • Explore available job recruitment and job search using social media and
  •  Maintain your reputation and credibility in business.

Resource Persons for the event are:


  • Mike Nyeneku CEO, Beige Group
    • Topic: Corporate Branding: Local to Global


  • Ben Boateng, GM, Lexta GH. Ltd. & CEO, Talent Management International (TMi)
    • Topic: Customer Service, Presentation & Marketing


  • Grace Amey-Obeng, CEO, FC Skin & Beauty Klinik
    • Topic: Personal/Corporate Image: Grooming for Success


  • Bernard Kelvin Clive, Amazon Bestselling Author, CEO, BKC Consulting
    • Topic: Social Media Branding/e-Publishing revolution.
    • Personal Branding Essence


Presentations by Tina Kyei of Wining Branding Media, UK on “Internet Marketing & Brands”, Alberta Quarcoo of EtiquettePlus on “Manners Matter”.


Event partners: FC Skin & Beauty Klinic, Access Bank, Saka Homes, Beige Capital Ltd., DreamHub Consult, Centrifuj, Woman 2.1 Summit, Motivational Speakers Network , Liberation Consult Ltd. Selort Group. GCEEI, EnewsGh, Dreametrix Ltd., EwatchMagazine, Radio XYZ, TV3, GTV.


Package: Certificate/Personal Branding Book/ Souvenir/ Refreshment

Participants are to register by calling: 0244961121, 0201161886


Bernard Kelvin Clive (BKC)

Amazon Bestselling Author

CEO, BKC Consulting